ABOUT THE OIL
Rumi is a bold, complex olive oil, the most expressive variety from Canaan, with bright fruity notes, tangy depth, and a warm peppery finish. Made from ancient Surri olives native to Palestine, it’s perfect for dipping or adding rich flavour to any dish.
Organic. Shelf-stable
500ml

ABOUT THE COMPANY
Canaan Palestine works at the heart of Jenin’s olive-growing communities, where ancient Surri olive trees, some over a thousand years old, stand as living symbols of resilience. Here, farming is not simply agriculture, but a deep, continuous relationship between people and land. These groves, tended across generations, anchor Palestinian identity and sustain entire villages through tradition, craft, and care.
Founded by anthropologist Dr. Nasser Abufarha, who was raised among the farmlands of Jenin and shaped by the deep land-based traditions of Palestinian farming communities, Canaan Palestine is rooted in a devotion to heritage, sustainability, and the enduring resilience of its people. Built on Fair Trade principles and Regenerative Organic practices, Canaan supports thousands of small family farms across Palestine. Their work preserves time-honoured methods while creating new pathways for ethical production, community stability, and ecological stewardship.
For Canaan, every harvest is an act of hope, honouring ancestral knowledge, protecting the landscape, and celebrating a culture that has endured through centuries. Their oils and foods carry this story forward: rooted in heritage, crafted with integrity, and shaped by a people whose connection to the land is unwavering.

FAIR TRADE AND BEYOND
More than 2,400 artisan family farms across 52 villages partner with Canaan, carrying forward a Canaanite agricultural heritage that has shaped the land for millennia. Guided by Fair Trade principles, they prioritize transparency, direct payments, and fair pricing, practices that honour and sustain the farming communities at the heart of Palestine. In a place where agriculture is still a vital heartbeat, Canaan works to strengthen farm livelihoods, reinvest in community wellbeing, and build a resilient, competitive local economy. Their holistic approach preserves an ancient agricultural lineage while uplifting the families who continue to nurture it.

THE FARMERS
More than 2,400 artisan family farms across 52 villages partner with Canaan, carrying forward a Canaanite agricultural heritage that has shaped the land for millennia. Guided by Fair Trade principles, they prioritize transparency, direct payments, and fair pricing, practices that honour and sustain the farming communities at the heart of Palestine. In a place where agriculture is still a vital heartbeat, Canaan works to strengthen farm livelihoods, reinvest in community wellbeing, and build a resilient, competitive local economy. Their holistic approach preserves an ancient agricultural lineage while uplifting the families who continue to nurture it.

CERTIFIED REGENERATIVE ORGANIC
The ancient farmlands of Palestine are living ecosystems, vibrant with biodiversity, heirloom varieties, and agricultural knowledge passed down through generations. Many olive trees, more than 1,000 years old, still stand in these groves, quietly witnessing the continuity of this heritage. Canaan champions these time-honoured permaculture traditions, fostering regenerative practices that nurture soil, plants, animals, and the microorganisms that sustain them.

IMPACT
For nearly 20 years, Canaan has had a transformative impact on Palestine and its farming communities. The opportunities they’ve created for Palestinian farmers and their families are remarkable, reshaping the olive oil economy, establishing fair, reliable wages, and helping build livelihoods rooted in dignity, heritage, and long-term stability. We encourage you to explore Canaan’s social, economic, and environmental impact here-
https://canaanpalestine.com/pages/2024report

Organic Extra Virgin Olive Oil

Keep in a cool spot. Do not have in direct sunlight.