FAIR TRADE AND BEYOND
More than 2,400 artisan family farms across 52 villages partner with Canaan, carrying forward a Canaanite agricultural heritage that has shaped the land for millennia. Guided by Fair Trade principles, they prioritize transparency, direct payments, and fair pricing, practices that honour and sustain the farming communities at the heart of Palestine. In a place where agriculture is still a vital heartbeat, Canaan works to strengthen farm livelihoods, reinvest in community wellbeing, and build a resilient, competitive local economy. Their holistic approach preserves an ancient agricultural lineage while uplifting the families who continue to nurture it.
THE FARMERS
More than 2,400 artisan family farms across 52 villages partner with Canaan, carrying forward a Canaanite agricultural heritage that has shaped the land for millennia. Guided by Fair Trade principles, they prioritize transparency, direct payments, and fair pricing, practices that honour and sustain the farming communities at the heart of Palestine. In a place where agriculture is still a vital heartbeat, Canaan works to strengthen farm livelihoods, reinvest in community wellbeing, and build a resilient, competitive local economy. Their holistic approach preserves an ancient agricultural lineage while uplifting the families who continue to nurture it.
CERTIFIED REGENERATIVE ORGANIC
The ancient farmlands of Palestine are living ecosystems, vibrant with biodiversity, heirloom varieties, and agricultural knowledge passed down through generations. Many olive trees, more than 1,000 years old, still stand in these groves, quietly witnessing the continuity of this heritage. Canaan champions these time-honoured permaculture traditions, fostering regenerative practices that nurture soil, plants, animals, and the microorganisms that sustain them.
IMPACT
For nearly 20 years, Canaan has had a transformative impact on Palestine and its farming communities. The opportunities they’ve created for Palestinian farmers and their families are remarkable, reshaping the olive oil economy, establishing fair, reliable wages, and helping build livelihoods rooted in dignity, heritage, and long-term stability. We encourage you to explore Canaan’s social, economic, and environmental impact here-
https://canaanpalestine.com/pages/2024report